Challenges
- Unlikeable Host
- Uninteresting Interview
- Overall production quality
Overview
The host of ‘Like A Boss’ wanted to test her likeability and the overall quality of her podcast content. To do so, she conducted a focus group test for the pilot episode, which originally received a score of 2.8 out of 5.
- The host often spoke over her guests, making her seem inconsiderate.
- The episode ran for 1 hour and 45 minutes, which the audience felt was too long. They suggested it should be shorter.
- The episode contained noticeable background noise and needed improvement.
- The episode felt boring due to repetitive questions that did not provide fresh insights.
Solution
- To address these issues, the following improvements were recommended:
- Work with a professional producer to enhance audio quality and reduce background noise.
- Edit the episode down to 45 to 60 minutes
- Improve the interview style by preparing and asking more insightful and unique questions.
- Test the second version of the pilot again to see if the quality is seen as improved by the intended audience
Results
- The new version of the podcast was rated a 4.3 out of 5.
- Host likeability increased to a 4.2 out of 5
- Production improved to a 4 out of 5
- The host plans to implement the strategies into the rest of her content
Related
